Fruits Online

Client

Cooper Workman

Year

2026

Live

@example.com

Project Overview

Project Overview

Project Overview

FruitsOnline, an online business delivering fresh fruit directly to customers, needed to convert their social media following into actual sales. I managed their Facebook page and designed product-focused promotional posts that highlighted freshness, pricing, and delivery convenience — key factors for food delivery customers. I then ran conversion-focused Meta ad campaigns targeting people likely to order fresh produce online, with creatives designed to be visually appetizing and ad copy focused on making ordering as simple as sending a WhatsApp message.

work-image

Objectives

Objectives

Objectives

  • Grow social media followers by

    25% across all platforms.


  • Improve engagement rates (likes, shares, comments) by 30%.


  • Increase referral traffic from

    social media by 40%.


  • Lead generation strategies to secure at least 100 new leads.

Target audience

Target audience

Target audience

  • Ages 18-35, tech-savvy, interested

    in [industry specifics].


  • Values authenticity, seeks community engagement, prioritizes sustainability.

Conclusion

The campaigns directly contributed to converting scrollers into paying customers through WhatsApp orders. By pairing appealing product photography-style designs with well-targeted ads, FruitsOnline was able to turn everyday social media browsing into a reliable sales channel for fresh fruit delivery.

Ready to grow

Ready to grow

Ready to grow

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